Strabo’s industry leading Product Information Management system, Product Desk, is built to help your business quickly and easily manage your product data. Whether you are an eCommerce store with hundreds of brands or a manufacturer looking for a tool to manage your product catalog, Product Desk is here to support you in your digital transformation journey!
Ideal Industry Users
Product Desk Key Features
Robust Event Logging
See your sync events within Product Desk's event logging section and quickly rectify any issues that may arise. Is your product missing a required field? The event log will tell you what's missing and which product needs the update!
Consume PIES Data
Transforming PIES into useable data has never been easier! Product Desk comes with an out-of-the-box PIES template that maps in the basic PIES data that can be further edited to fit your needs.
Manual or Auto-Sync Options
Keep your Ecommerce Store up to date by having the real-time sync toggled on or sync your product information on your own terms by doing it manually. Syncs can be set to only push specific brands, products, categories or some other combination that you control based off a curated group or attribute.
Create Fitment from ACES or Custom Data
Product Desk was built with the automotive aftermarket user in mind. With a built-in template to consume ACES files, ready on day one to make your fitment searchable by your customer. Load your VCdb, import the ACES file and set your search criteria to whatever combination of fields makes sense for your products. For a lot of people, that is some combinations of Year, Make, Model, Submodel, and Engine, but with Product Desk the possibilities are endless. Product Desk also provides the ability for users to load their own vehicle master and create manual fitment based off whatever criteria they set.
YMM Search for your Site
Product Desk allows users to create their own Search Fitment definition that will transform their fitment into Year, Make, Model combinations that can contain as many or few search criteria as they need and then use this to power their fitment search on the website.
Digital Asset Friendly
Product Desk stores your JPGs, PNGs, URIs, PDFs and more! These can be assigned to Brands, Groups or directly to Products and then synced directly into your Ecommerce store.
Product Desk Pricing
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Product Desk
PIM
Why you need a PIM
In today’s technology first world, having a product information management tool, or PIM for short, is a critical part of your business’ workflow. PIM systems are a way to centralize all of your product content and ensure data quality before sending SKU information to each channel of your business like your Ecommerce platform, ERP, etc. When you have thousands, hundreds of thousands, or millions of SKUs, having a single source of truth for all of your product data is essential to ensuring high quality data is feeding out to your various channels.
If you are a retail distributor with multiple sales channels, Product Desk allows you to import your brands new products and data files quickly and easily. Having worked directly with dozens of Ecommerce managers, Strabo built Product Desk from the ground up with ease of use and omnichannel as a central focus. We understand first hand how critical it is, especially in today’s market, to push new pricing to SKUs in real time. Keeping accurate product data makes all the difference in the world from an SEO and sales perspective.
If you are in the automotive aftermarket industry as a retailer or a manufacturer, Strabo understands the complexity is even higher! With product data like kits, variants, and intricate product attributes, getting accurate product data onto your eCommerce platform is critical. Product Desk is built for the automotive aftermarket industry to fully support ACES and PIES. If you are a manufacturer in the automotive aftermarket, our PIM solution was built with a user-friendly interface to make it easy to export your product data into ACES and PIES.
Manage Data
Master data management (MDM)
One of the top reasons to purchase a product information management system is to streamline your master data management strategy and ensure you have a single source of truth for all of your data. With Product Desk, we make the days of working on spreadsheets and manually uploading your data to each of your channels (ERP systems, Ecommerce platform, Amazon, etc) a thing of the past! Product Desk has a robust set of APIs built to allow you to plug directly into your apps automating your product data management. With direct connections to many leading ERPs and Ecommerce platforms, Product Desk was built with multichannel in mind from day one!
Product Desk has a channel module built in allowing you to select subsets of products to go to different destinations based on your needs. Have an Amazon store but only want to sell a subset of your products there, no problem! Our PIM software is built on the premise that each of your marketplaces may be different and you’ll potentially want to give a different set of brands or products to each of those marketplaces. The goal with our PIM tool is get the tedious process of getting your products in the right place out of the way and let you focus on building out a strong customer experience to increase your sales and revenue!
Accurate Data
Ensuring data accuracy is important, especially when your product data is going to your Ecommerce channels. Ensuring you have complete and accurate product data is important. Whether it is making sure your data entry team includes accurate specs or everything needed for a complete product listing, Product Desk has tools to ensure data completeness and accuracy. When you are pushing to multiple distribution channels, you want to ensure you have everything on the product before it gets sent to the Ecommerce store. Product Desk gives users the ability to set required touchpoints when working through the product lifecycle for product creation. This ensures a consistent user experience and gives managers the confidence of knowing data leaving the PIM is accurate and complete.
By ensuring data accuracy from the beginning, you can ensure less business disruptions later. If you are a manufacturer you know all too well what bad product data can lead to in your supply chain! If you are working with a data governance team, Product Desk’s data completeness tools helps give everyone the peace of mind knowing data going to customers or throughout your internal ecosystems is complete and accurate. Our power PIM platform is built with your business’ scalability in mind. As your business grows we want to help you ensure a smooth roadmap for your business!
Try out Product Desk
Interested in using Product Desk to revolutionize your digital commerce experience but want to try it out first?!
Request a Trial
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