Strabo's Product Information Management System

Centralize, manage, and distribute product data.

PRODUCT DESK PRODUCT One product record Synced to every channel

One Source of Truth for Product Data

Product Desk centralizes your product catalog, improves data quality, and synchronizes product information across your eCommerce platform, ERP, and other sales channels, giving you a single source of truth built to scale.

About Product Desk

Product Desk Key Features

One platform to manage your entire product catalog, from data and digital assets to fitment and eCommerce sync.

Robust Event Logging

Monitor all product and data sync activity in one place. Product Desk logs every event and clearly identifies missing required fields or sync errors, making issues easy to find and resolve.

PIES Data Management

Easily import and manage PIES product data using an out-of-the-box template. Data can be edited, extended, and mapped to match your internal product structure.

Multiple Sync Options

Choose real-time syncing or manual syncs based on your workflow. Control which brands, products, categories, or groups are synced to each destination.

ACES and Custom Fitment Creation

Create automotive fitment using ACES files or custom vehicle data. Product Desk supports VCdb imports, flexible fitment criteria, and fully manual fitment management.

YMM Fitment Search Support

Define custom search fitment logic to power Year, Make, Model (YMM) and multi-criteria vehicle searches on your website.

Digital Asset Management

Store and manage product images and files including JPGs, PNGs, PDFs, and URIs. Assign assets to brands, groups, or products and sync them directly to your eCommerce platform.

Custom Import Templates

Use reusable CSV or XLSX templates to import product data efficiently. Templates are fully customizable and support both PIES and non-PIES data.

Attribute Group Management

Organize product attributes into logical groups. Attribute groups can be applied at the product, brand, or group level and inherited automatically.

Inventory Location Management

Track inventory quantities across multiple locations. View location-level stock and rolled-up totals for accurate availability.

Channel Management

Control where product data is published using built-in channel tools. Send different product sets to different platforms with precision.

BigCommerce Integration

Sync product data, fitment, digital assets, and search data directly to BigCommerce without third-party middleware.

Built for Business Users

Product Desk is designed for non-technical users, with an intuitive interface and built-in documentation for day-to-day product management.

Product Information Management

Why You Need a PIM

A single source of truth for your product data before it reaches any channel.

Why You Need a PIM

In today's technology-first world, a Product Information Management (PIM) tool is a critical part of your business workflow. PIM systems centralize all of your product content and ensure data quality before sending SKU information to each channel, like your eCommerce platform, ERP, and beyond. When you have thousands, hundreds of thousands, or millions of SKUs, having a single source of truth for all your product data is essential.

If you are a retail distributor with multiple sales channels, Product Desk allows you to import new products and data files quickly and easily. Built from the ground up with ease of use and omnichannel as a central focus, Product Desk makes it simple to push new pricing to SKUs in real time, making all the difference from an SEO and sales perspective.

If you are in the automotive aftermarket industry, Strabo understands the complexity is even higher. With kits, variants, and intricate product attributes, Product Desk fully supports ACES and PIES making it easy to export accurate product data into the formats your partners and resellers require.

Master Data Management (MDM)

One of the top reasons to invest in a PIM is to streamline your master data management strategy and maintain a single source of truth across all your data. Product Desk eliminates the days of working in spreadsheets and manually uploading data to each channel, like your ERP, eCommerce platform, and more. With a robust set of APIs, Product Desk plugs directly into your apps to automate product data management across leading ERPs and eCommerce platforms.

Product Desk includes a built-in channel module that lets you select subsets of products for different destinations based on your needs. Selling only a subset of products on Amazon? No problem. Our PIM is built on the premise that each of your marketplaces may have different requirements, giving you full control over which brands or products go where. The goal is to get the tedious process of product distribution out of the way so you can focus on building a stronger customer experience and growing revenue.

Accurate Product Data

Ensuring data accuracy is critical, especially when your product data feeds your eCommerce channels. Product Desk helps teams standardize processes and maintain consistency throughout the product lifecycle, so the data leaving your PIM is reliable and ready for downstream use.

Starting with accurate data reduces disruptions later on. Manufacturers know how quickly poor data can impact operations from delays to miscommunication across the supply chain. Product Desk supports structured, controlled data management, helping ensure information flowing to customers and internal systems is consistent and scalable as your business grows.

Pricing

One Platform, Every Feature

Every tier includes the full Product Desk feature set. Pricing scales with your catalog size, not your feature list.

Tier LevelTier 1Tier 2Tier 3Tier 4
PricingMost popular
$250/ month
$450/ month
$750/ month
Customcontact us
SKUs20,000200,000600,000Custom
Monthly file imports200500800Custom
Monthly file exports200500800Custom
Digital asset storage800 GB2 TB4 TBCustom
Product Information Management✓✓✓✓
ACES & PIES support✓✓✓✓
Automotive fitment management✓✓✓✓
Digital asset management✓✓✓✓
Event logging & sync visibility✓✓✓✓
Scheduled & manual syncs✓✓✓✓
Built-in channel module✓✓✓✓
BigCommerce integration✓✓✓✓
YMM fitment-powered search✓✓✓✓
Custom import templates (CSV/XLSX)✓✓✓✓
Custom data structures✓✓✓✓
Attribute groups✓✓✓✓
Multi-location inventory management✓✓✓✓

*Subject to change due cloud storage pricing

DEMO

See it in action.

DURATION
60 min
live walkthrough
COMMITMENT
$0
no obligation

See your catalog managed in Product Desk

We'll walk through organizing product data, attributes, and digital assets, built around how your catalog is actually structured.


See channel syncs in action

We'll show how Product Desk pushes product, fitment, and asset data to BigCommerce and other channels, on your schedule.


Talk to a Product Desk specialist

No sales script, you'll be talking directly with someone who works with product and fitment data every day.


No pressure, no pitch

Come with questions. Leave with clarity on whether Product Desk fits how your team manages product data.

Ready to see it for yourself? Let's schedule it.

Where To Get Product Desk

Discover Strabo Product Desk on Microsoft AppSource

Strabo's Product Desk is a Product Information Management (PIM) solution built natively inside Microsoft Dynamics 365 Finance & Supply Chain Management (D365 F&SCM).

As a Microsoft Partner, Strabo delivers Dynamics 365 ERP add-on solutions and ISV applications available on Microsoft AppSource. Purpose-built for manufacturers and distributors who need to manage complex product data, fitment, and digital assets across every channel, all without extra servers, middleware, or third-party integrations.

LIVE ON APPSOURCE Verified Listing Microsoft AppSource Strabo Product Desk — listed, verified, ready to deploy.
Verified Microsoft AppSource listing
Native Dynamics 365 add-on
Backed by a Microsoft Partner
Get if from AppSource
FAQ

Common questions.

Everything you need to know about Product Desk. Need more help? Call us at (720) 408-4254 or contact us today.

What is Product Desk?
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Product Desk is a Product Information Management (PIM) platform designed to manage, organize, and sync complex product data, especially for manufacturers and distributors with large catalogs and automotive fitment requirements.
Who is Product Desk built for?
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Product Desk is built for manufacturers, distributors, resellers, and brands that need better control over product data, fitment, digital assets, and eCommerce integrations.

Is Product Desk only for the automotive aftermarket?
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No. While Product Desk includes strong support for automotive data standards like ACES, PIES, and YMM fitment, it can also manage custom product data for non-automotive use cases.
Does Product Desk support ACES and PIES data?
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Yes. Product Desk supports consuming and creating ACES and PIES data. It includes out-of-the-box templates and allows customization to fit your internal data structure.

Can I create fitment using custom data?
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Yes. In addition to ACES data, Product Desk allows you to create fitment using custom vehicle masters and manually defined criteria.
What types of fitment search does Product Desk support?
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Product Desk supports Year, Make, Model (YMM) search as well as expanded combinations such as Submodel, Engine, and other custom attributes.
How does Product Desk handle product syncs?
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Product Desk supports both real-time automated syncs and manual syncs. You control when data is pushed and what products, brands, or categories are included.
Can I choose which products sync to each channel?
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Yes. Product Desk includes a channel management system that lets you publish specific product subsets to different destinations based on brand, category, group, or attributes.
Does Product Desk integrate with BigCommerce?
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Yes. Product Desk includes an out-of-the-box BigCommerce integration to sync product data, fitment, digital assets, and search information without third-party middleware.

What happens if a product fails to sync?
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Product Desk includes robust event logging that shows sync activity, errors, missing required fields, and the exact products affected.
Can Product Desk store product images and files?
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Yes. Product Desk stores digital assets such as images, PDFs, and other files. Assets can be assigned to products, brands, or groups and synced to eCommerce platforms.
What file types are supported for digital assets?
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Product Desk supports JPGs, PNGs, PDFs, URIs, and other common asset formats used in product catalogs.
How do product data imports work?
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Product Desk uses customizable CSV or XLSX import templates. Templates can be saved and reused, making ongoing updates faster and more consistent.
Can I customize my product data structure?
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Yes. Product Desk supports both standard PIES data structures and fully custom product schemas to match your internal business requirements.
Does Product Desk support attribute grouping?
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Yes. Product Desk allows attributes to be grouped logically and applied at the product, brand, or product-group level with inheritance support.
Can Product Desk manage inventory locations?
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Yes. Product Desk supports inventory location management, allowing you to track quantities per location as well as rolled-up totals.
Is Product Desk difficult to use?
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No. Product Desk is designed for business users and does not require developers for day-to-day product management. Built-in documentation helps teams get started quickly.

How is Product Desk priced?
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Product Desk pricing is based on SKU count, with flexible tiers designed to scale as your product catalog grows.

Do all pricing tiers include the same features?
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Yes. All Product Desk tiers include the full feature set. Pricing is based on catalog size, not feature limitations.

Can Product Desk scale as our catalog grows?
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Yes. Product Desk is built to support growing catalogs and increasing data complexity without changing platforms.

Explore Product Desk Product Information Management

Learn how Product Desk simplifies product data management with built‑in support for ACES and PIES, flexible fitment creation, digital asset management, and controlled eCommerce syncing. Designed for complex product catalogs, Product Desk gives teams the tools they need to manage product data without relying on developers.

Product Desk Insights

Guidance on Product Data & PIM

Practical takes on managing product data, fitment, and digital assets at scale.