What Is BigCommerce?

May 12, 2023

By: Tiffany Hindman

BigCommerce is an open software-as-a-service (SaaS) modern scalable ecommerce platform. The BigCommerce platform includes SEO, hosting, online store creation and security for businesses of all shapes and sizes. Thousands of B2C and B2B companies across the world of all industry types use the BigCommerce platform to conduct business.

Why Use BigCommerce?

Pros of BigCommerce
  1. Many themes to pick from (several of these are free of charge)
  2. Drag and drop website builder feature called Page Builder
  3. Built in SEO tools and blogging area
  4. Metrics tracking area
  5. Abandon cart feature with Plus and Pro plans
  6. 24/7 Customer support

What’s New With BigCommerce?

  1. Multi-Storefront

    Multi-Storefront or MSF allows a user to have one single Bigcommerce instance which powers multiple storefronts. Each storefront can have its own unique look, feel, content, pages, pricing, emails and social media links all managed through one BigCommerce control panel.

    Each storefront shares the main product catalog, allowing you to select which products appear where. All orders come through one area and can be sorted by storefront.

    Learn more about setting up multi-storefront here.

  2. Launch of Channel Manager

    With the launch of Channel Manager users can connect and manage many different marketing and sales channels through your BigCommerce instance. This allows you to reach more customers than the BigCommerce storefront alone creating new sales opportunities and promoting your brand.

    There are 4 types of channels available:
    1. Storefronts – these are the storefronts you create with the multi-storefront platform
    2. Marketplaces – this makes products available for purchase on separate platforms like Walmart, Facebook, Amazon, Buy with Prime, eBay, Wish, Mercado Libre.
    3. Point of Sale – Uses apps to connect and sync your store with third-party POS systems.
    4. Ads and Social – This channel is used to advertise brands/products on social media feeds. These are not direct order sources like the marketplaces but more of an area to drive awareness.
    5. New transactional email templates These new email templates allow you to send your customers customized responses and marketing information. Giving you the advantage of generating more sales and customer engagement.

BigCommerce Pricing Updates

With the new BigCommerce features there are some updates to their current pricing plans. These updates will go into effect for month-to-month customers using the Standard, Plus and Pro plans on June 1, 2023. If you are on an annual plan and your renewal occurs after March 24, 2023 your plan will renew with the new pricing rates. Any new customers signing up to BigCommerce will see these new prices reflected immediately.

Standard Plan

There are two different ways to pay on the BigCommerce plans. One is the annual plan charged once a year and the other is on a month to month basis. The Annual Standard plan will keep pricing at the current rate of $29 per month ($348 per year). The Monthly Standard plan will be $39 per month.

Plus Plan

The Plus Annual plan keeps pricing at $79 per month ($948 per year). With the Monthly Plus Plan rate being $105 per month.

Pro Plan

The Pro Annual plan keeps pricing at $299 per month ($3,588 per year). While the Monthly Pro Plan rate will be $399 per month.

BigCommerce is always launching new exciting features and updates to help keep their customers on top of their game. They have many different means for you to create a scalable and successful ecommerce business.

Interested in learning more about how Strabo Partners and BigCommerce can take your business to the next level?