Maximizing Your Bigcommerce Store: Tips and Tricks for Success

If you’re running an online store with Bigcommerce, you want to make sure you’re getting the most out of your platform. From optimizing your web site pages to setting goals, there are plenty of tips and tricks you can use to boost your sales and improve your customer experience. In this guide, we’ll share some expert advice to help you take your Bigcommerce store to the next level.

Set clear goals and objectives.

Before you can start growing your Bigcommerce business, it’s important to have a clear understanding of what you want to achieve. Set specific, measurable goals and objectives that align with your overall business strategy. This will help you stay focused and motivated, and give you a roadmap for success. Make sure your goals are realistic and achievable, and track your progress regularly to stay on track.

Optimize your website for search engines.

One of the most important steps in growing your Bigcommerce business is optimizing your website for search engines. This means making sure your website is easily discoverable by search engines like Google, Bing, and Yahoo. Start by conducting keyword research to identify the most relevant and high-traffic keywords for your business. Then, optimize your website’s content, meta tags, and URLs to include these keywords.

Additionally, make sure your website is mobile-friendly, has fast loading times, and includes high-quality, relevant content that engages your audience. By optimizing your website for search engines, you’ll increase your visibility and attract more potential customers to your business.

See our complete guide on product page optimization here

See our 7 step guide to basic SEO

Use upselling and cross-selling techniques to increase sales.

Upselling and cross-selling are powerful techniques to increase sales and revenue for your Bigcommerce store. Upselling involves offering customers a higher-end or upgraded version of the product they are considering, while cross-selling involves suggesting complementary products that can enhance their purchase. To effectively use these techniques, make sure to offer relevant and valuable upgrades or complementary products, and present them in a clear and non-intrusive way. You can also use personalized product recommendations based on the customer’s browsing and purchase history to increase the chances of a successful upsell or cross-sell.

Utilize social media and email marketing.

In addition to optimizing your website for search engines, utilizing social media and email marketing can also help grow your Bigcommerce business. Social media platforms like Facebook, Instagram, and Twitter allow you to connect with your audience and promote your products or services. Make sure to post regularly and engage with your followers to build a strong online presence. Email marketing is another effective way to reach your audience and promote your business. Use email campaigns to share promotions, new products, and other updates with your subscribers. Make sure to segment your email list and personalize your messages to increase engagement and conversions. By utilizing social media and email marketing, you can expand your reach and attract more customers to your Bigcommerce business.

Use high-quality product images and videos.

When it comes to online shopping, customers rely heavily on visuals to make purchasing decisions. That’s why it’s crucial to use high-quality product images and videos on your Bigcommerce store. Make sure your images are clear, well-lit, and showcase your products from multiple angles. Consider using videos to demonstrate how your products work or to showcase their features. This will help customers feel more confident in their purchasing decisions and can ultimately lead to increased sales.

Offer free shipping and easy returns.

Offering free shipping and easy returns is a great way to increase customer satisfaction and boost sales on your Bigcommerce store. Customers are more likely to make a purchase if they know they can return the item easily and without any additional costs. Additionally, offering free shipping can be a major incentive for customers to make a purchase, especially if they are comparing prices with other online retailers. Consider offering free shipping for orders over a certain amount or for a limited time to encourage customers to make a purchase.

Use customer reviews and ratings to build trust.

One of the most effective ways to build trust with potential customers is to showcase positive reviews and ratings from previous customers. Encourage customers to leave reviews by sending follow-up emails after their purchase or offering incentives for leaving a review. Display these reviews prominently on your product pages and consider using a third-party review platform like Trustpilot or Yotpo to add credibility to your reviews. Responding to negative reviews in a professional and helpful manner can also show potential customers that you value their feedback and are committed to providing excellent customer service.

Offer exceptional customer service.

Providing exceptional customer service is crucial for the growth and success of your Bigcommerce business. Make sure to respond promptly to customer inquiries and concerns, and go above and beyond to ensure their satisfaction. Offer multiple channels for customer support, such as email, phone, and live chat. Consider implementing a customer loyalty program to reward repeat customers and encourage them to continue shopping with your business. By prioritizing customer service, you can build a loyal customer base and attract new customers through positive word-of-mouth.

Expand your product offerings and target new markets.

One of the most effective ways to achieve growth in your Bigcommerce business is to expand your product offerings and target new markets. Conduct market research to identify potential new markets and determine what products or services would appeal to those audiences. Consider partnering with other businesses or influencers in those markets to help promote your brand and products. Additionally, consider offering personalized or customizable products to appeal to a wider range of customers. By expanding your offerings and targeting new markets, you can increase your customer base and revenue potential.