Top 5 Ecommerce Features White Label Manufacturers Need

White label manufacturers face a unique challenge: enabling ecommerce capabilities that cater to highly customized B2B workflows while maintaining operational efficiency and scalability. Traditional ecommerce platforms often fall short when faced with build-to-order logic, complex pricing structures, and integration with ERP systems like Microsoft Dynamics 365 Finance & Supply Chain Management (D365 F&SCM).

At Strabo Partners, we specialize in building ecommerce systems that meet the real-world needs of manufacturers and private label providers—whether it’s ERP integration, self-service portals, or flexible catalog logic.

1. Deep ERP Integration (Especially with D365 F&SCM)

Why It Matters: Disconnected systems lead to errors, delays, and increased manual work. For white label manufacturers managing complex supply chains, tight integration with an ERP—like Microsoft D365—is non-negotiable.

What to Look For:

• Real-time syncing of inventory, pricing, and customer-specific terms
• Automated order creation directly into D365
• Live production and fulfillment data visible to customers

How Strabo Helps: Our D365 team builds SaaS tools directly inside Finance & Supply Chain Management, so your ecommerce site doesn’t just talk to your ERP—it becomes part of the same system. We’ve integrated platforms like Dynamicweb and BigCommerce with D365 to ensure product, pricing, and order workflows are fully synchronized.

✅ Pro Tip: Automate data validation during integration to catch and resolve errors before orders reach your ERP system, reducing costly manual fixes and delays.

2. Custom Catalogs and Price Lists per Customer

Why It Matters: White label relationships often involve exclusive SKUs, volume-based pricing, and contractual discounts. Generic ecommerce setups don’t support this level of B2B complexity out of the box.

What to Look For:

• Personalized catalogs by customer or customer group
• Tiered pricing, discounts, and tax rules
• Ability to assign unique SKUs or product bundles per partner

How Strabo Helps: We’ve implemented customer-specific pricing logic on all three platforms we work with (Dynamicweb, BigCommerce, and Shopify) using native features or custom app layers. Our ecommerce team builds tools that allow your sales model to scale digitally without manual quoting or spreadsheet handoffs.

🛠️ Pro Tip: Dynamicweb allows you to maintain multiple catalogs from one backend, making it ideal for manufacturers with diverse partner portfolios.

3. Advanced Order Management & Fulfillment Visibility

Why It Matters: B2B buyers demand visibility and speed. If your customers can’t see what’s happening with their order, your sales team is going to hear about it—and likely spend hours manually tracking and relaying updates.

What to Look For:

• Real-time order tracking from production to shipment
• Support for partial shipments, backorders, and multi-warehouse fulfillment
• Self-service portals to manage invoices, reorders, and documents

How Strabo Helps: We build secure customer portals that integrate directly with your D365 instance or external fulfillment systems. Customers can check order status, download shipping documents, or place reorders—without needing to contact support.

We also help connect ecommerce frontends to your warehouse and 3PLs for live data.

🔍 Pro Tip: Implement automated alerts and dashboards for both your internal teams and customers to proactively manage delays or inventory shortages.

4. Product Configuration & Build-to-Order Tools

Why It Matters: Many white label manufacturers offer configurable products—think size, color, materials, or packaging. Buyers need to customize and visualize their products without back-and-forth communication or manual quoting.

What to Look For:

• Visual product configurators with live previews
• Integration with BOMs and product rules from your ERP
• Support for quote requests and approvals

How Strabo Helps: We’ve implemented custom B2B configurators for Dynamicweb and BigCommerce that link directly to your ERP’s product data and pricing. If your product catalog uses dynamic pricing or production rules, our D365 team can model that logic directly inside the ERP and expose it to ecommerce.

We also help guide you on whether to use native CPQ apps or build a custom interface based on your workflows.

🧮 Pro Tip: Enable real-time pricing updates during product configuration to give buyers immediate visibility into how their choices impact costs and delivery timelines—boosting transparency and trust.

5. Scalable Multi-Channel & Multi-Language Support

Why It Matters: White label manufacturers often serve multiple brands and international partners. Managing each storefront manually creates inefficiency and inconsistent customer experiences.

What to Look For:

• Multi-site/multi-brand support from a single admin dashboard
• Localization features (language, currency, tax rules)
• Multi-warehouse logic for shipping optimization

How Strabo Helps: We’ve deployed ecommerce architectures that support multiple brands and storefronts from a centralized backend. Whether you're using Shopify Markets, BigCommerce multi-storefront, or Dynamicweb’s enterprise CMS, we ensure your infrastructure is built to scale.

We also help route orders by region, warehouse, or brand—all while syncing product data and pricing logic to D365 F&SCM.

🌐 Pro Tip: Standardize your product data and taxonomy across channels and languages to ensure consistent customer experience and easier international expansion.

Final Takeaway: Tech-Enabled B2B is the Future

To thrive in the white label manufacturing space, ecommerce can’t be an afterthought. The most successful manufacturers treat ecommerce as a fully integrated component of their operational stack—deeply connected to ERP, product data, and customer relationships.

Strabo Partners brings together a specialized ecommerce team and a dedicated D365 F&SCM team. Together, we design systems that remove silos, automate manual work, and give your customers the experience they expect—while staying true to the realities of your business operations.

Whether you’re scaling a B2B portal, launching D2C for a private label brand, or automating reorders and partner onboarding, Strabo helps manufacturers build ecommerce systems that actually work.

Ready to Future-Proof Your Ecommerce Stack?

Let’s talk. Contact Strabo Partners to learn how we help manufacturers design and implement high-performance ecommerce ecosystems with Dynamicweb, BigCommerce, Shopify, and Microsoft Dynamics 365.