How to Leverage B2B Ecommerce Features to Grow Your Business

In today’s business-to-business (B2B) ecommerce landscape, it’s essential to stand out from the crowd. To do that, your website must offer a smooth and user-friendly experience for your clients. From easy navigation to easy checkout, every aspect of your site should be built with one objective in mind: increasing sales.

Through our years of experience our team has carefully curated a list of the some essential features your B2B ecommerce website needs for maximum success. With these must-have features in place, you’ll be well-equipped to attract and retain customers, leading to increased sales and business growth. So, get ready to take your B2B ecommerce game to new heights and watch your profits soar.

The importance of having a strong ecommerce website

Long gone are the days when customers would use catalogs to place orders over the phone or by mail. Thanks to the rise in technology customers now expect a seamless and intuitive online experience that places all product, account and order information at their fingertips.

A well-designed ecommerce site provides a 24/7 sales channel where customers can make purchases at their convenience. Choosing the right ecommerce platform is important to allow for the automation of various business processes, such as: inventory management and order fulfillment.

To stay competitive in the B2B market, it is essential to invest in a powerful ecommerce platform that offers the right features. Let’s explore the must-have features that will take your B2B ecommerce website to new heights.

Customizable pricing

In the B2B world, pricing can often be complex and highly negotiated. Customers may have unique pricing agreements based on factors such as volume, loyalty, or specific contract terms. To cater to these demands, your ecommerce website should have the ability to offer customizable pricing.

With customizable pricing, you can create customer-specific price lists, discounts, and promotions. This ensures that each customer sees the prices that are relevant to their business, fostering trust and transparency.

Advanced search and filtering options

Businesses using B2B sites need to find the right product as quickly as possible. Your website should provide advanced search and filtering options to help customers navigate through your extensive product catalog effortlessly.

An advanced search functionality allows customers to search for products using specific criteria, such as product name, SKU, or category. This saves your customers valuable time and increases the likelihood of conversions.

Faceted search enables customers to adjust search results based on more than one attribute at the same time. This improves the user experience by giving granular control over search results, making sure customers find what they are looking for.

Integration with ERP system

Integrate seamlessly with your B2B ERP to take your ecommerce website to the next level. With real-time data syncing across your platforms, you’ll have accurate and timely data for your customers and your internal teams.

Integrate with your ERP to automate back-end processes like inventory management, order handling, and fulfillment to ensure your website accurately reflects stock levels, avoid overselling, and automate order fulfillment for a smoother, more efficient operation.

Our team at Strabo has years of experience integrating ecommerce platforms with ERP systems. We are certified partners of both Microsoft and BigCommerce, contact us today for assistance with these or other system integrations.

Personalized user experience

Customers expect one-of-a-kind experiences that are tailored to their specific needs, wants, and preferences. Leveraging customer data to deliver these personalized experiences will lead to an increase of engagement and sales.

Personalization boosts average order value by suggesting products based on your customer’s browsing and purchasing history. Not only does personalization improve the customer experience, but it also increases customer loyalty and drives repeat purchases. When your customers feel appreciated, you’ll be able to set yourself apart from your competition and build long-lasting relationships.

Seamless mobile experience

In today’s fast-paced and mobile-centric world, users expect everything to be available on their mobile devices, quickly and effortlessly. B2B customers are increasingly using their mobile devices for research, placing orders, and managing their accounts.

A responsive site means that your website looks great and functions just as well on mobile as it does on desktop. Including mobile-friendly features, like easy navigation and a one-touch checkout, help improve the user experience and make it easier for customers to find what they’re looking for.

Analytics and reporting capabilities

Analytics and reporting capabilities are key to measuring your B2B business ecommerce performance and identifying areas of improvement. Your website should offer granular insights into key performance indicators (KPIs) like traffic sources, conversion rate and average order value (AOV).

By tracking what your customers are doing on your site, you’ll be able to spot trends that can inform your marketing strategies. You can also use these metrics to find out what your best-sellers are and how you can improve your customer experience.

Conclusion

In today’s B2B ecommerce landscape, having the right functionality on your website can be the difference between success and failure. By adding the features listed in this article, you can take your website to the next level, increase your sales, and keep up with the competition.

Each feature is designed to enhance the customer journey and maximize conversions. Features like advanced search and filtering options, integration with ERP systems, robust inventory management, seamless mobile experiences, and analytics and reporting capabilities ensure a smooth and efficient operation.

Investing in a powerful B2B ecommerce platform that incorporates these must-have features is the key to success in today’s digital landscape. So, take the leap, implement these features, and watch your B2B ecommerce website soar to new heights. Need some implementation help? Contact Strabo today!