How to Add Videos to BigCommerce Product Pages
May 19, 2026
By: Tiffany Hindman
Summary: Learn how to add videos to BigCommerce product pages to showcase products more effectively, improve customer engagement, and support better buying experiences. This guide covers built-in video functionality, customization options, and optimization best practices.
Product videos can help customers understand your products faster, increase engagement, and improve conversion rates. Whether you're showcasing product features, installation instructions, or demonstrations, adding video content to your BigCommerce product pages can create a more effective shopping experience.
The good news: BigCommerce includes built-in support for product videos, making it relatively easy to add them without custom development.
This guide walks through how to add videos to BigCommerce product pages, where they appear, and a few best practices to keep your pages optimized.
Why Add Videos to Product Pages?
Product videos help bridge the gap between online shopping and in-person experiences. Instead of relying only on images and descriptions, videos can show:
- Product functionality
- Size and scale
- Installation or setup
- Product quality and materials
- Real-world usage
This is especially useful for:
- Complex products
- Technical equipment
- B2B products
- High-ticket items
Types of Product Videos Commonly Used
Different video types serve different purposes.
Show the product in action and highlight key features.
Helpful for products that require assembly or configuration.
Used to reinforce branding and showcase products in real-world environments.
Explain how to use the product properly or answer common customer questions.
BigCommerce supports YouTube-hosted videos directly within the product settings.
How to Add Videos to BigCommerce Product Pages
BigCommerce supports YouTube-hosted videos directly within the product settings.
Open Your Product
- Log in to your BigCommerce admin
- Navigate to Products → View
- Select the product you want to edit
Go to the Videos Section
- Scroll down to the Videos section
- Click Add Video
Paste the Video URL
- Paste the full YouTube URL
- Or paste the video ID
Save the Product
- Click Save
- Preview on your storefront
- Video may appear in the image gallery, a separate tab, or embedded on the page depending on your theme
Where Product Videos Appear
This depends heavily on your BigCommerce theme. Most modern Stencil themes display videos:
- Alongside product images
- Inside a media gallery
- In a dedicated section or tab
Some older or heavily customized themes may require additional template work to display videos properly.
Customizing Product Video Placement
If you want more control over how videos appear, theme customization may be required. This is common when businesses want:
- Embedded autoplay videos
- Custom layouts
- Video sections lower on the page
- Multiple videos displayed together
Most video rendering is controlled within:
- Product templates
- Gallery partials
- Theme JavaScript components
Need Advanced Product Page Customizations?
Some storefront experiences require more than the default theme functionality. Strabo Partners helps businesses customize BigCommerce product pages, build advanced storefront features, and connect eCommerce experiences with Microsoft Dynamics 365 and other backend systems.
Best Practices for Product Videos
Adding video is easy. Using it effectively is what matters.
Keep Videos Short
Most customers won't watch a 10-minute product walkthrough. Aim for:
- 30–90 seconds for promotional content
- 2–5 minutes for tutorials or setup instructions
Focus on Product Value Quickly
The first few seconds matter most. Immediately show:
- The product
- The main benefit
- The problem it solves
Optimize for Mobile
Many shoppers will watch videos on mobile devices. Make sure:
- Text is readable
- The video scales properly
- Controls are easy to use
Avoid Slowing Down the Page
Embedded video can affect performance if implemented poorly. Using YouTube-hosted videos instead of self-hosted files usually helps reduce performance issues.
Common Product Video Issues
Video Not Showing on the Product Page
This is usually theme-related. Check:
- Whether your theme supports product videos
- If custom templates removed default video functionality
Video Looks Broken on Mobile
Responsive styling may need adjustment within the theme CSS.
Videos Slow Down the Product Page
Large embedded media or multiple videos can impact load times. Keep implementations lightweight whenever possible.
Should You Use Product Videos?
For many stores, yes. Product videos are especially valuable when:
- Products are technical or complex
- Customers need demonstrations
- You want to reduce uncertainty before purchase
Even simple videos can improve product understanding and customer confidence.
Final Thoughts
Adding videos to BigCommerce product pages is one of the simplest ways to create a more engaging shopping experience. Whether you're highlighting product features, explaining functionality, or supporting customers after purchase, video content can add significant value when used strategically.
The key is balancing usability, performance, and presentation.
Build a Strong eCommerce Experience
As your storefront evolves, product content becomes increasingly important for both customer experience and operational efficiency.
Strabo Partners helps businesses build customized BigCommerce storefronts and connect them with Microsoft Dynamics 365 to support scalable eCommerce growth.
Let's simplify how your systems work together.