How to Integrate D365 with Your Ecommerce Stack for Better Inventory Management

For ecommerce businesses — especially manufacturers or those working with white label partners — inventory management is a critical piece of operational success. Inaccurate stock levels can lead to overselling, understocking, fulfillment delays, and ultimately, unhappy customers.

If you're using Microsoft Dynamics 365 Finance & Supply Chain Management (F&SCM) as your ERP, you're already equipped with a powerful system for managing inventory, warehousing, and fulfillment. But to truly unlock its value, you need a real-time integration between your ecommerce platform and Dynamics 365.

Why Real-Time Inventory Matters

• Stockouts: Leads to missed sales
• Overselling: Results in refunds and backorders
• Poor demand planning: Increases holding costs

Real-time inventory integration ensures your ecommerce site reflects the live stock status in your ERP, helping you optimize operations and customer satisfaction.

What an Effective Integration Looks Like

A well-executed integration connects your ecommerce platform and D365 to allow data sharing in both directions.

✅ Key Integration Points:

• Inventory Availability: D365 sends real-time inventory levels to your ecommerce storefront.
• Orders & Fulfillment: Online orders are automatically pushed to D365 for processing and shipment.
• Returns & Adjustments: Returned products or inventory updates sync back to maintain accuracy.
• Warehouse Sync: Multi-location inventory and rules can be reflected online based on your warehouse logic.

Don’t Overlook Product Data: PIM Completes the Picture

While syncing inventory is essential, it’s only part of what powers a successful ecommerce experience. The other piece is your product content—descriptions, images, specs, variants, and more.

That’s where Product Desk, Strabo’s Product Information Management (PIM) platform, comes in.

Product Desk allows you to:

• Centralize product data for multiple sales channels
• Ensure consistency across product descriptions, specs, and categories
• Manage digital assets and product readiness in one place
• Improve speed to market by streamlining product launches

When paired with real-time ERP integration, Product Desk helps you deliver both operational efficiency and a polished customer experience.

How to Approach Integration: Step-by-Step

1. Audit Your Current Systems: Review how your ecommerce, ERP, and PIM platforms manage and share product and inventory data.
2. Map the Data Workflow: Identify where data lives and how it should flow between systems.
3. Define Integration Requirements: Determine what data needs to sync, how frequently, and under what logic.
4. Implement the Integration Layer: Use established, proven connectors and integration frameworks that align with your business.
5. Test and Monitor: Validate syncing in real-world scenarios and ensure visibility into data flow and exceptions.

The Strabo Approach

At Strabo Partners, we help ecommerce-driven businesses build infrastructure that scales. For teams using Microsoft Dynamics 365 Finance & Supply Chain Management, we offer:

• Proven integrations with ecommerce platforms like Dynamicweb, BigCommerce, and Shopify
• Real-time inventory syncing that supports multi-warehouse logic
• Our proprietary PIM platform, Product Desk, to manage all product content from a centralized hub

We specialize in making ERP and ecommerce work together, so your business can focus on growth, not system maintenance.

Let’s Talk

If you're ready to align your ERP, ecommerce, and product data into a unified, real-time ecosystem, Strabo Partners can help. Let’s build a streamlined foundation that drives better operations—and better customer experiences.