Strabo Ecommerce Solutions
Whether you’re looking to revamp an outdated site, or you’re moving onto an entirely new ecommerce platform, there are a lot of functionality factors to consider when choosing the right ecommerce website to grow your omni-channel presence. Whether you’re B2B, B2C, or a B2C/B2B customer, Strabo can guide you through your digital transformation journey.
What can Strabo do for your ecommerce site?
Strabo is committed to delivering exceptional results on every project. Our team of experts work directly with our clients to create a one-of-a-kind ecommerce experience. We’ll work with you every step of the way to develop a modern mobile and desktop user interface.
Custom eCommerce Solutions
Here at Strabo we develop game-changing technology and innovative solutions, offering a unique way to transform your business's online presence. Whether you're a small startup or an established brand, Strabo can tailor our services to meet your specific needs and objectives. With us you have the ability to showcase your products or services in the most compelling way possible. From design to functionality, every aspect of your ecommerce website will be carefully crafted to reflect your business and attract your target audience.
SEO Optimization
Search engine optimization (SEO) is the process of improving your site's visibility in search engine results. Optimizing your custom ecommerce site for SEO is essential to attract organic traffic and increase your chances of ranking higher in search engine results pages (SERPs).
- Optimized URLs: Strabo will create SEO-friendly URLs that include relevant keywords
- Page Speed Optimization: Strabo can optimize your site's loading time by reducing image sizes, minifying CSS and JavaScript files, and leveraging browser caching.
- Schema Markup: For ecommerce sites, Strabo uses schema markup for product information, reviews, and landing pages.
- User-Generated Reviews: User-generated content not only provides social proof but also helps improve your site's SEO by adding fresh and relevant content. Strabo can help display reviews prominently on your product pages to enhance visibility and credibility.
Responsive Design
Responsive design refers to the ability of a website to adapt its layout and content to fit different screen sizes and devices. This is crucial for ecommerce sites as more and more consumers are using mobile devices to browse and make purchases online.
Secure Payment Gateway
Selecting a secure payment gateway is one of the most important steps in protecting your customers’ confidential data. Strabo will collaborate with you to identify and set up the right payment gateway for your business.
UAT (User Acceptance Testing)
If you want to master UAT and ensure your software meets the needs and expectations of its users, you're in the right place. With Strabo, you can streamline your UAT process, catch bugs before they reach your users, and deliver a flawless product. Whether you're a software developer, quality assurance professional, or project manager, Strabo Partners will equip you with the knowledge and tools you need to excel in UAT. From setting up your test environment to prioritizing test cases, we've got you covered.
Support and Maintenance
With years of experience in the industry, Strabo understands the importance of a well-functioning website in today's digital landscape. Are you tired of dealing with website glitches, outdated content, and security vulnerabilities? Strabo has the knowledge and expertise to meet your website needs. Our team of experts specializes in providing top-notch support, regular updates, and thorough maintenance to ensure your website is always running smoothly and efficiently.
B2B and B2C expertise
Strabo understands the unique challenges of the ecommerce industry with customers in the manufacturing, distribution, and retail space. Our customers vary greatly by size – some offer just a handful of SKUS while others offer up to 1.3 million parts!
Product Desk
Product Desk is Strabo's industry leading Product Information Management (PIM) system. It is built to help you manage your product data efficiently. Our PIM can integrate seamlessly with your ecommerce platform to feed product details, digital assets and fitment information to power a Year, Make, Model search!
ACES PIES Monthly Data Updates
When working in the auto industry, it is important to know about both ACES and PIES.
PIES (Product Information Exchange Standard) was developed by the Auto Care Association, and it’s used by the entire North American automotive aftermarket community. PIES helps define general product information such as pricing information, product attributes, image/digital asset information, kit information and much more! PIES supports over 180 data elements. However, the PIES standard doesn’t support vehicle fitment.
ACES (aftermarket catalog exchange standard) helps simplify vehicle fitment. It’s used for fitment on light, medium, heavy-duty and powersports vehicles. This information powers the year, make and model search on the website.
If you’re an auto parts distributor who receives your first ACES file or PIES file and don’t know what to do next, get in touch with us! We’ll work with you to convert the data into a format that can be used on your site. Strabo can create these files from the ground up or update and export them for reseller consumption.
VCdb Validation
Strabo can help users load their VCdb into Product Desk to validate their fitment rules and ACES files against. Does your company works outside of the AutoCare standards? We also offer the ability to load custom vehicle databases into Product Desk that will allow for manual fitment to be validated against.
Capture and Collect CORE Fees
BigCommerce’s CORE return workflow is designed to help businesses collect and capture CORE fees for their products that are subject to this charge.
As a certified BigCommerce Partner, Strabo can help businesses with this CORE charge feature and other implementations.
Choosing the Right Platform
One of the most crucial steps in your ecommerce journey is choosing the right platform. Strabo is a strategic partner with BigCommerce and DynamicWeb. We also have a wealth of experience with Shopify. Choosing one of these platforms means you’ll have the best overall experience and a scalable business for your store. We also provide direct support in all of our products to help you sell on eBay and/or Amazon.
DynamicWeb
DynamicWeb
DynamicWeb is an all-in-one eCommerce Suite for B2B and B2C sellers that includes eCommerce, Content Management (CMS), Product Information Management (PIM) and Digital Marketing tools.
Businesses are trying to scale their digital presence quickly and eCommerce solutions have saturated the market. Before rushing to an entry-level solution, it is vital that companies think holistically about long-term goals and their customers’ buying requirements. An eCommerce strategy typically requires key elements as companies scale, like efficient product management, automated email marketing and multichannel selling.
DynamicWebs competitive advantages help set companies up for scalable eCommerce growth:
- Advanced B2B capabilities: B2B customers prefer to purchase online but their requirements often exceed traditional retail eCommerce. DynamicWeb provides advanced features and customizable self-service portals to support even the most complex B2B business processes online, like quotes and paying by invoice.
- Customizations and upgrade-friendly integration: DynamicWeb is 100% customizable and integrated with back-end systems via the flexible API. Because this solution is not embedded inside of the ERP system, customizations, upgrades and migrations for both eCommerce and ERP are faster and easier.
- Leveraged ERP & CRM data: Utilizing the information directly from ERP or CRM, DynamicWeb enables both real-time and batch integration with virtually any data point in back-end systems. Critical data like inventory, sales orders, customer details and more flow seamlessly to and from the website.
BigCommerce
BigCommerce
BigCommerce is a leading cloud-based ecommerce platform offering robust enterprise level functionality surrounded by a strong app ecosystem. A major differentiator for BigCommerce over many of its competitors is the strength in the API toolset. With BigCommerce Enterprise, automotive ecommerce customers are able to add their entire catalog of car parts, etc., with speed and accuracy. Many BigCommerce customers in the automotive industry have very large SKU counts that are handled with ease.
BigCommerce has strengths in both B2B and B2C spaces. The robust B2B functionality allows for complex pricing to be addressed with ease, handling wholesaler, MAP pricing, or jobber. BigCommerce offers multistore front solutions for different brands and different user experiences as necessary. In addition to these great features, BigCommerce offers “Buy Online, Pickup In Store” functionality to give the customer even greater flexibility to buy online and pickup offline. For businesses selling products with a CORE, BigCommerce has CORE return workflows to help capture and collect CORE fees.
Shopify
Shopify
There are many e-commerce platforms to choose from, but Shopify is one of the best and most customizable out there. Here are a few reasons why:
- It’s easy to use, even if you don’t have a lot of technical knowledge. Shopify’s easy-to-use interface and drag and drop functionality make it a breeze to set up your e-commerce store.
- Shopify has a wide selection of beautiful and customizable themes, so you can create a visually appealing storefront that showcases your brand.
- This storefronts customer support is top-notch, providing you with all the support you need throughout the process. Shopify is the perfect platform for building your online empire, whether you are just getting started or you have a well-established business.
Magento
Magento
Interested in using Magento? Magento remains one of the largest ecommerce solutions in the world. Strabo’s automotive ecommerce experience helps you build out your B2B or B2C Magento site. Magento continues to be a great option whether you’re a Fortune 100 or a rapidly scaling business.
FAQ
Need Help?
If you have an issue or question that requires immediate assistance give us a call at (720)408-4254 or contact us today.
Both! Strabo is happy to assist with a redesign of your current site. We can also help with platform migration or building a new site from scratch.
Responsive web design is a way of designing a website that adapts to the size of the screen on which it is displayed.
Strabo Partners has extensive experience with creating mobile friendly websites. We've helped many businesses step into the mobile friendly era, we can help you too!
Strabo is partnered with 2 different ecommerce platforms: BigCommerce and DynamicWeb. While we recommend using one these two platforms we also have experience with creating Shopify sites.
Absolutely! Strabo Partners works diligently to create easy to manage user friendly sites. Our goal is to give you the tools you need to succeed - this includes comprehensive training and documentation for website management.
Strabo Partners is flexible in its process to fit our clients needs. With that said we usually follow a similar process as below:
- Speak with clients to define any issues and determine needs for new site.
- Specify requirements and research solutions.
- Develop mobile and desktop mocks.
- Build site in desired platform based on approved mock.
- UAT testing and training
- Site go live!
- Ongoing maintenance and support.
A CMS, or content management system, is a system that allows for the management and modification of a website without the need for any technical or coding knowledge.
A CMS is great for scaling a website, simplified and centralized content management, improved collaboration, SEO-Friendly structures, and regular security updates.
Strabo's Ecommerce Insights Corner
The Ultimate Guide to Mastering B2B e-commerce
In this comprehensive guide, we will walk you through the best practices that help you establish a strong foundation for a successful B2B e-commerce strategy. From optimizing your website for search engines and enhancing the user experience to leveraging data analytics and personalization techniques, we will cover everything you need to know to boost your online sales and drive business growth.
Read More B2B eCommerceSupercharge Your SEO: Mobile Optimization Made Easy
This guide will walk you through some steps to improve your SEO for mobile. From responsive design and page speed optimization to mobile-friendly content and user experience. Whether you are a business owner, marketer, or web developer, knowledge can be used to ensure your website is not only accessible but also highly optimized for mobile search.
Read More Supercharge Your SEO: Mobile Optimization Made EasyCMS Management: Mastering Best Practices for Seamless Maintenance
In this article, we will delve into the key principles and strategies required for successful CMS management. From selecting the right CMS platform to optimizing website performance and security, we’ll cover it all.
Read More CMS Management: Mastering Best Practices for Seamless Maintenance