A New Era: ARB's Streamlined Operations with Strabo's Product Desk

Just last week, Strabo Partners was excited to watch as a project we had been working on for the past several months was introduced to the world. ARB, the largest manufacturer and distributor of 4×4 accessories, launched their new website!

What ARB Needed

ARB provides a variety of products to off-road adventurers that require detailed fitment information to ensure they get the proper part for their vehicle every time. This goes beyond your standard year, make, model, submodel and extends into things like engine details, number of doors, etc.

Strabo’s Solutions for ARB

ARBs recent collaboration with Strabo Partners has taken their website search experience to new heights. By integrating Product Desk, ARB is now able to offer front end features like fitment summaries by product and shipping logistics to their customers. Gone are the days of scrolling through endless product listings, struggling to find the right fit. With the help of Product Desk, ARBs customers can easily find detailed product information, ensuring they make informed purchasing decisions.

What Is Product Desk?

Product Desk is a product information management system that allows businesses to centralize and manage all their product information in one place. This includes product descriptions, specifications, images, videos, and more. With Product Desk, businesses can ensure their product information is accurate, up-to-date, and consistent across all channels.

Product Desk allows for fitment details to be consumed and then passed to the ecommerce site in a meaningful way. This enables the Search By Vehicle widget and fitment summary tables to successfully guide the buyer experience.

Challenges Faced In Product Management

Managing products is not an easy task, especially when dealing with a large number of products, suppliers, and customers. Product managers have to keep track of inventory, pricing, product updates, and supplier information, which can be overwhelming. Without a proper tool, managing these tasks can be time-consuming and prone to errors, leading to inaccurate information and lost sales. Moreover, managing products can be challenging when dealing with multiple systems and spreadsheets, leading to outdated or conflicting information.

The Importance Of ARBs Product Desk Integration

Product Desk integration was a game-changer for ARB. With the help of Strabo Partners, ARB was able to integrate Product Desk into their website, allowing them to manage their product catalog more efficiently.

For ARB, the integration of Product Desk meant they could easily update their product information, ensuring customers always had access to the most accurate and detailed information.

Conclusion

In today’s fast-paced e-commerce world, staying ahead of the competition is crucial for success. For ARB, their website revamp and PIM integration with Strabo Partners have helped them do just that. The new website offers customers a streamlined shopping experience, while Product Desk ensures accurate and detailed product information.

Strabo enjoys working with companies like ARB that are passionate about not only what they sell, but ensuring their customers’ experience is top notch.