The Ultimate eCommerce Implementation FAQs for Manufacturers and Distributors
September 9, 2025
By: Tiffany Hindman
For manufacturers and distributors, moving online isn’t just about setting up a storefront—it’s about creating a reliable, scalable eCommerce system that integrates seamlessly with existing operations. Below, we’ve answered the most common questions companies ask before starting an eCommerce implementation.
1. What is an eCommerce implementation vs. an integration?
An eCommerce implementation is the complete process of designing, developing, and launching an online store that fits your business requirements. An integration is one part of that process, where your store connects to systems like ERP, CRM, or fulfillment. At Strabo Partners, we can handle a full end-to-end implementation, or focus on just one integration if that’s all you need — giving you flexibility while ensuring accuracy and reliability.
Pro Tip: Treat implementation as the big picture, with integrations as vital components inside it.
2. How long does an eCommerce implementation usually take?
Timelines depend on complexity. A simple online catalog may take a few months, while a full B2B portal with ERP integration can take up to a year or more. At Strabo Partners, we move projects forward efficiently while making sure product data, workflows, and system connections are set up correctly—so your platform is stable and accurate from day one.
Pro Tip: Plan realistically for 6–12 months to balance efficiency and accuracy without cutting corners.
3. Which eCommerce platform is best for manufacturers?
We recommend platforms based on business needs:
- DynamicWeb: All-in-one with built-in PIM, Microsoft Dynamics 365 integration and advanced B2B functionality.
- BigCommerce: Scalable and flexible with robust B2B features.
- Shopify: Best for straightforward branded stores with lighter requirements.
Each platform has strengths, but the right choice depends on catalog complexity, customer requirements, and overall goals.
Pro Tip: Select the platform that aligns with your business model, not just the most popular option.
4. How does eCommerce connect to ERP or accounting systems?
Strabo Partners connects your eCommerce platform directly to Microsoft Dynamics 365 Finance & Supply Chain Management (F&SCM). This ensures product data, inventory levels, and order statuses are always accurate and consistent, so your storefront and ERP work together smoothly without manual adjustments.
Pro Tip: Properly connecting your eCommerce store to D365 ensures your operations stay consistent and accurate across systems, reducing errors and saving time.
5. Can I migrate my product catalog easily?
Yes — the ease depends on catalog size and complexity. We carefully migrate product data, images, and attributes into your new system, validating details along the way. For large or complex catalogs, our PIM Product Desk ensures data is organized, accurate, and ready for your eCommerce platform.
Pro Tip: Use a PIM when your product catalog is large, complex, or constantly changing.
6. What about B2B-specific features like pricing tiers and bulk orders?
B2B eCommerce requires precision in how customers see and order products. Common needs include:
- Customer-specific pricing
- Volume discounts
- Quote requests
- Punchout catalogs
- Account-based ordering
DynamicWeb and BigCommerce both offer strong B2B features out of the box, and Strabo Partners ensures they are configured to match your business rules.
Pro Tip: Configure B2B features to reflect your real-world pricing and order processes.
7. How do I handle fulfillment and shipping automation?
We connect your eCommerce platform with ERP and warehouse systems so that orders flow directly to fulfillment. This includes automated order routing and tracking updates, ensuring order processing is accurate, efficient, and consistent, while keeping your customers informed.
Pro Tip: Automate fulfillment workflows to cut down on errors and speed up delivery.
8. Measuring the Impact of an eCommerce Implementation
After an eCommerce implementation, manufacturers and distributors typically see smoother operations within 18–24 months. Benefits include more accurate order processing, streamlined workflows, and improved inventory management.
Pro Tip: Track key operational improvements like order accuracy, fulfillment speed, and scalability to measure success beyond just dollars and cents.
9. Do I need custom development or will out-of-the-box work?
It depends on your requirements. Many companies benefit from starting with out-of-the-box features and layering in customizations over time. Our role is to guide you toward a solution that balances efficiency and accuracy—so your eCommerce system reflects how your business operates today and can scale for tomorrow.
Pro Tip: Start with essentials, then expand with custom development when it supports real business goals.
10. How does Strabo Partners help after launch?
We don’t disappear after go-live. Strabo Partners provides ongoing support, upgrades, and enhancements so your eCommerce solution continues to align with your evolving business. As your processes or customer needs change, we make sure your platform keeps pace.
Pro Tip: Keep your platform evolving with your business through continuous support.
Most manufacturers and distributors find that eCommerce is no longer optional—it’s essential. By approaching implementation thoughtfully and accurately, you can build a platform that not only supports today’s business but sets you up for long-term growth.
Don’t Let Your Orders Play Hide and Seek
Backorders and lost stock are the worst kind of games. Strabo Partners connects your eCommerce platform with Microsoft D365 so your products are easy to find, easy to sell, and easy to ship — no hiding required.